Today, businesses are being more novel with their approach to marketing. Several techniques have been popular in the past years, each with its own promise of delivering effective outcomes. One that has been adopted by many is email marketing. Simply put, and as the name implies, it deals with sending marketing emails to a list of prospects or clients to promote the products and services of an organization.
One of its greatest selling points is the fact that it is cheap. It is one of the most practical ways by which businesses can nurture relationships with their target market. Being cheap, however, is not enough reason to adopt an email marketing strategy. Is it effective? This is perhaps the most important question that should be answered.Benefits of Email Marketing
By taking a look at the benefits of email marketing, it is going to be easy to tell whether it is indeed effective or not. In one report that has been published by the Pew Research Center, 52% of smartphone owners in the United States access emails through their mobile phones. The mere fact that most people cannot live without a phone on their hand already speaks of how email marketing can be effective. It is an easy way to reach out to mobile users.
Another good thing about email marketing is its extensive reach. Because it is distributed in an electronic platform, there are no geographical limitations. More importantly, hundreds of emails can be sent within just a few minutes.Compared to other forms of marketing, its delivery is instantaneous.
Email marketing can also be beneficial because of the fact that it can create customized messages. Personalization is one of the reasons why it is used by many businesses as part of their marketing initiatives. It is possible to create emails that are tailored specifically on the profiles of the recipients, such as their buying behavior or demographics. This will make it easier to convey a message. It is a targeted form of marketing, which enables companies to enjoy better yield for every dollar spent.
Email marketing is also a green way to market an organization’s products and services. Unlike in the case of distributing flyers or printing signage, there are no physical resources that are wasted, making it an environmentally-friendly way to advertise.So, Is It Effective?
Based on what we have discussed above, it is pretty much obvious that email marketing is indeed not only cheap but also effective. There is no wonder why both small and large businesses are using such in communicating with their target market. Nonetheless, its effectiveness would depend on how it is executed, such as through creating the right mailing list and crafting engaging content.
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